A carefully considered pricing strategy is vital to optimizing both volume and revenue. Pricing is not a simple “set it and forget it”.

A picture says a thousand words, right? Whether you are launching a new product, a shiny new ride or just need to refresh your media library, new photos can make a big difference. Impactful photos that resonate with your prospective customers are easier to come by than you think. It doesn’t matter whether you have a big budget or only a shoe string, you can still get it right with prior planning. Get the most out of your next photo shoot with these eight tips and tricks. 1)

As the calendar flips to January the new year is like a blank canvas waiting for our success to be painted. New Year’s is a major tent pole in the year. Personally, it is a time of reflection and new beginnings. As a business, it is a time to reassess goals for the new year and the progress made towards achieving them. If you completed your marketing plan months ago, now is the time to review what you’ve accomplished. Have you reached the milestones you expected to hit by Dec

There are attractions across the country located in thriving tourist destinations.  It’s great to have a base of potential visitors coming to the area but this also means there are plenty of things for them to do in addition to or in lieu of, you.  As the economy fluxes and currency rates rise and fall visitor volume to your area may stumble.  Those that are still coming may be spending less days, money or both.  In this situation it is more important than ever to include a t

If you have ever considered buying a season pass to a local or regional amusement, theme or water park now is the time.   The best deals of the season can typically be found now, in the final weeks of summer leading into Labor Day Weekend.  What is a “season pass” you ask?  Well, I’m glad you asked that question. There are a number of levels from basic to platinum season passes including variations from basic to membership, however, a season pass at its most basic level is ty

I made a big leap last year from the corporate world to the life of a sole proprietor when I launched Get It Done Marketing.  As we turn the page on a new year I’ve been reflecting on work, life, family, friends and community.  There are a lot of “self-help” books on leadership, management, networking and other resources that a laundry list of success drivers.  I’ve spent time reflecting on my career path and although it feels like the opposite sometimes, okay a lot of times,

You can do a lot of things if you put your mind to it. You can do even more if you prepare. As 2017 rapidly comes to a close are you really ready for 2018? Have you planned for changing market conditions or do you expect business to change because the calendar flipped to January 1? Fear not, it is never too late to reset and put your best foot forward. The end of the year is as good a time as any to reflect on the prior year and have an honest conversation about the short and

I was having lunch with an industry friend recently and somehow the conversation moved to new attractions that begin to struggle after the first year. I thought this would be a great time to discuss the importance of and how to build a multi-year marketing plan when opening a new attraction. You think you’ve got the golden ticket or you wouldn’t be entering the market, right? In your first year, you will experience one of two trends, if not both. You’ll have a honeymoon perio

For decades companies have spent billions of dollars each year to tell their story and influence public perception of their brand.  The U.S. alone was forecast to spend $191 billion in 2016*.  Although advertising still engages and motivates potential customers, 90% of them also read online reviews before visiting a business, which is why an online review has become just as important as a personal recommendation**. With 535 million reviews of over 7 million accommodations, ai

Mom always said “if you say you’re going to do something then make sure you do it.” You wrote a marketing plan.  This will be your roadmap to success, right?  Well, there is more to it than just writing a great plan.  Would you believe that 90% of companies fail to execute their strategies?* The key to every successful marketing program lies in the execution. For the best results, I recommend a four-part mix of team engagement, forward thinking, discipline and accountability.

In Part 1: Situation Analysis we discussed reflecting on your current performance and analyzing your data, market research and other macroeconomic factors.  Once you’ve brought the current situation into focus, you have a clear understanding of the direction you are headed and the data to support it. In Part 2: Draw The Map you leveraged the learnings from the situation analysis to write a summarized, over-arching view of your plan, keeping you (and your team) laser focused. 

In Part 1: Situation Analysis we discussed reflecting on your current performance and analyzing your data, market research and other macroeconomic factors. Now that you’ve brought the current situation into focus, you have a clear understanding of the direction you are headed and the data to support it. In this marketing plan segment, you will draw your roadmap to success with a summarized, over-arching look at your plan, keeping you (and your team) laser focused. First, clea

A marketing plan is your road map to success. It will define and articulate your strategy, guide your decision-making and keep your entire team focused on the current objectives, filtering out those activities that are not aligned with your company vision. Add in a disciplined execution and you are well positioned for success. The thought of writing a marketing plan can be overwhelming so break it into three bite-size segments, each feeding the next. The Situation Analysisis

Barron’s defines a marketing plan as “a plan that specifies the marketing goals and objectives to be achieved over a specific time period and then lays out the various strategies to be followed in achieving them.” Simply put, a marketing plan is your road map to success. It will define and articulate your strategy, guide your decision-making process and keep your entire team focused on the current objectives, filtering out those activities that are not aligned with your compa