Building A Holistic Pricing Model
A carefully considered pricing strategy is vital to optimizing both volume and revenue. Pricing is not a simple “set it and forget it”.
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Feb 28, 20197 min
A Step-By-Step Guide to Your Next Photo Shoot
A picture says a thousand words, right? Whether you are launching a new product, a shiny new ride or just need to refresh your media...
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Jan 3, 20192 min
The New Year's Tent Pole
As the calendar flips to January the new year is like a blank canvas waiting for our success to be painted. New Year’s is a major tent...
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Sep 12, 20186 min
Marketing an Attraction in a Tourist Destination
There are attractions across the country located in thriving tourist destinations. It’s great to have a base of potential visitors...
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Aug 8, 20183 min
A PSA to Amusement & Water Park Goers Across the Country
If you have ever considered buying a season pass to a local or regional amusement, theme or water park now is the time. The best deals...
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Jan 2, 20183 min
A Reflection on Keys to Success
I made a big leap last year from the corporate world to the life of a sole proprietor when I launched Get It Done Marketing. As we turn...
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Jan 2, 20182 min
Structure, Strategy, Execution
You can do a lot of things if you put your mind to it. You can do even more if you prepare. As 2017 rapidly comes to a close are you...
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Nov 7, 20174 min
An Open Letter to New Attractions
I was having lunch with an industry friend recently and somehow the conversation moved to new attractions that begin to struggle after...
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Sep 8, 20172 min
Managing Your Social Reputation in Today’s TripAdvisor World
For decades companies have spent billions of dollars each year to tell their story and influence public perception of their brand. The...
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Jul 26, 20174 min
I Wrote A Marketing Plan, Now What?
Mom always said “if you say you’re going to do something then make sure you do it.” You wrote a marketing plan. This will be your...
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May 22, 20172 min
Anatomy of a Marketing Plan Part 3: Action Plan
In Part 1: Situation Analysis we discussed reflecting on your current performance and analyzing your data, market research and other...
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May 5, 20172 min
Anatomy of a Marketing Plan Part 2: Draw the Map
In Part 1: Situation Analysis we discussed reflecting on your current performance and analyzing your data, market research and other...
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Apr 27, 20172 min
Anatomy of a Marketing Plan Part 1: Situation Analysis
A marketing plan is your road map to success. It will define and articulate your strategy, guide your decision-making and keep your...
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Apr 8, 20172 min
Why Is a Marketing Plan So Important Anyway?
Barron’s defines a marketing plan as “a plan that specifies the marketing goals and objectives to be achieved over a specific time period...
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